The story of a garment
Product copy drives sales by establishing provenance. Through an intricate description of a product and the history of the designer, my copy reveals the garment’s significance and identifies its worth and functionality.
photography by Kaitlyn Fudge and JanCarlo Cortez
Hillier Bartley ‘Diana’ Ruffled Satin Shirt in Pink
Hiller Bartley brings feminine appeal to menswear-inspired shirting with a silhouette trimmed in ruffles at the neck and accentuated with puffed sleeves. The style is cut from a pink and white striped cotton and embellished with pearl buttons lining the center. For evening occasions, tuck into the waist of a silk ball skirt, accessorizing with diamond details.
Luisa Becaria Georgette Halter Dress SS’17 Runway
Luisa Becaria’s namesake label is an embodiment of the designer’s delicate Italian appeal. Draped from a shimmery silver lurex, the label’s halter neck gown is finished with a tulle collar, bow-tie closure and neatly folded pleats. Wear the design with barely there sandals and an iridescent clutch.
Gucci Soft Wrap Cardigan
In the centenary year at Gucci, Alessandro Michele’s vision of House mythology is celebrated with the Aria collection, a series of looks paying homage to the brand’s metamorphosis. The label fuses modern appeal into an elaborate robe-style jacket, decorated with its logo in a geometric pattern of their signature greens and reds. Punctuated with an exaggerated lapel, secure the style with its matching rope-style belt and pair with a black slack to let the jacket have its maximum impact.
Lanvin Chain Strap Shoulder Bag
Lanvin expresses their signature artistry with a modern update to the black shoulder bag. The snake embossed design is complemented by gold grommet detailing, strung with a matching chain strap and decorative ribbon. Look to the style for days on-the-go; the spacious interior holds all the essentials and then some.
Fendi Crocodile Peekaboo in Dark Green and Palladium
The blend of Italian heritage and contemporary appeal is a priority at the acclaimed house of Fendi. Embracing an architectural shape in a regal emerald hue, this crocodile arm candy features palladium hardware detailing and a singular top handle. Style the bag to contrast a black monochromatic look.
Stella McCartney Mesh Stilettos
Stella McCartney’s sharp craftsmanship and attention to minute details is evident in a pair of sultry, netted pumps. The mesh-bodied design features a lined pointed toe and sits upon a slender stiletto heel. Wear the update to a timeless style when looking to elevate an LBD or some slim-cut trousers.
Rick Owens Bauhaus Ballast Biker Boots
Crafted in a durable French groppone leather, these platform ankle boots by Rick Owens belong to the coolest girl on the block. The style features a silver zipper detailing curved along the shaft, offering a modern update to your classic black boots. You’ll find these becoming a staple in your wardrobe, with the ability to wear with everything from mini dresses to sweater sets.