Muse-worthy

Holiday 2022 Campaign

When you know you’re Muse-worthy, you’re magical.

photography by Jan Carlo Cortez, creative direction by Inga Odette Rød, graphic design by Ksenia Terestchenkova

For this campaign: I collaborated with Dora Maar’s creative team to conceptualize the campaign, providing headlines and taglines to market it and its corresponding curations. I wrote the copy for social media as well as all other editorial assets and a shot list for our campaign video; see the published campaign here.

When you know

you’re Muse-worthy…

You walk in a room and all eyes are on you.
Your stance exudes confidence and certainty.
You feel as glamorous as you look.
Your external beauty extends your inner beauty.
You embrace life's sensations and shine.
This is how you know you're Muse-worthy.