Moments for Musing
Markarian Brand Collaboration
Archival Markarian silhouettes make their way to the Dora Maar storefront.
photography by JanCarlo Cortez, creative direction by Inga Odette Rød
For this campaign: I collaborated with Dora Maar’s creative team to conceptualize the campaign, providing headlines and interview questions to make it cohesive. I wrote the copy for social media as well as all other editorial assets. Our second launch of Markarian was featured in Forbes.
The Muse guides us towards authentic self-expression with one-of-a-kind pieces of fashion history that help us tell our own stories.
Muse Moments
Every day, we witness beauty in different shapes and forms, from the majesty of Mother Earth to the people who empower us to make a positive impact. Uniquely suspended between your own individuality and the powerful influence of inspiring forces around you, that is where you’ll find your Muse moment.
Alexandra O'Neill founded Markarian in 2017, fusing elements of celestial romanticism with modern yet timeless design to nods towards its namesake, a particularly vibrant chain of galaxies. Designed and produced in New York City, the label prioritizes sustainable and ethical practices, crafting haute couture and dressing an A-list of celebrities from Kate Hudson to Jill Biden to Kerry Washington.
