In DoMa We Bloom

Spring 2023 

photography by Jan Carlo Cortez, Vivien Habegger, and Kat O’Connor, creative direction by Inga Odette Rød, styling by Brian Solis and Sydney Sullivan, graphic design by Ksenia Terestchenkova

For this campaign: I wrote the campaign’s headline, manifesto, and all marketing copy across channels.

In DoMa We Bloom

A new season invites revival. Budding landscapes encourage a refreshed state of mind, and our surroundings are a source to inspire growth.

In a sea of brick giants, the DoMa team shares their most sacred spots in New York City and reveals where concrete meets soil to tell the beautiful stories of ourselves and our identities.

Because in these special places, and in DoMa, we bloom.

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